Founded in May 1999, Epinions is an online buying guide that offers honest consumer palingenesiss on over 150,000 point of intersections and run. Epinions also offers links to the Webs best original reviews and obtain resources. The companys mission is to help people make give out the proficient buying decisions. Epinions provides real advice, ratings, and reviews by employing the expertise of consumers who abide utilize the intersections and operate. Epinions main argonas of differentiation are: Web of Trust. Epinions has certain a applied science that helps consumers sort out information. applic sufficient opinions and product recommendations are chosen for consumers based upon their Web of Trust. The serious Incentives. Epinions subject is demand driven. Users are encouraged to create content that people need. Eroyalties, Epinions reward currency, assign reviewers efforts and match supply with demand. hearty Advice from Real People. Epinions does not ed it reviews. Consumers grapple their experiences, both high-priced and bad. Transparency. Using an automated peer review mechanism, users are able to quickly disregard certain members advice out-of-pocket to a story of poor review quality. Problem description Epinions is entering into a critical growth phase. Currently, the organization is structured to nourishment apiece product channel with one Category Manager (CM). As Epinions expands its sites content, the current organizational structure will not animation the direction of the expansion.

A successful expansion of its catalog of services depends on an organizational restructuring of Epinions team of CMs. Epinions is consi dering adding new product categories and e! lapse in its current businesses without increasing its staff cost. Consequently, the key subject field is to redefine the new role of CMs relative to new product category or market additions. Research Methodology Our puzzle out for analyzing the restructuring problem face up by Epinions, consisted of familiarizing ourselves with the company, its organizational structure, growth history, and corporate goals of... If you necessitate to get a panoptic essay, order it on our website:
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